Our label/s have more or less been going the same direction for years, but we move with the music scene and the internet, including its technology and hindrances. As #WEATNU is close to its 9th year, a lot of things we once did to build up the artist are going to be done in a more limited manner. Musicians in total are finding their own way to be heard, while our movement and labels maintain as a tool, instead of an intense obsession to get artists heard. We’re open for artists, yet the work is placed on the artist instead of the label. Since artists today need to self-promote, the label instead can focus on things like distribution and production. These things in time will occur naturally.